PRIVACY POLICY

Thank you for your visit to our website and your interest in our company. The protection of your personal data and the preservation of your rights are important to us.

With this privacy policy, we would like to inform all visitors of our website about the nature, scope and purpose of the personal data collected, used and processed by us and notify you about your rights.

Use of our website is possible without the provision of personal data. However, if you use the website services of our company, the processing of your personal data may be required.

We do not sell or rent user data. A transmission to third parties beyond the scope described in this data protection declaration only takes place if this is necessary for the processing of the respective requested service (e.g. payment services).

The data collected automatically when you visit our websites or entered by you when you use its services are processed in accordance with the current statutory provisions for the protection of personal data.

If the processing of your personal data is required and there is no legal basis for such processing, we will obtain consent for the required purpose of the processing.

We point out that data transmission over the World Wide Web can generally have security gaps.

If you would like to make use of the services of our company and do not want to transmit information via the World Wide Web for this purpose, you can also contact us by phone.

1. Contact details of the party responsible for data processing

The party responsible according to the General Data Protection Regulation is:
Company: New Bizness International e.K.
Street: Rhönstraße 30
Postal code/location: 97799 Roßbach – Germany
Phone: +49 9746 9219000
Email: CONTACT

2. Collection of general access information

Every time you visit our website, server log file information, sent by your browser, is automatically recorded. This includes:

  • IP address (Internet Protocol address) of the accessing computer
  • The website from which you visit us (referrer)
  • The pages you visit on our website
  • The date and duration of the visit
  • Browser type and browser settings
  • Operating system

Note that this data cannot be assigned to a specific person. We use this technical access information exclusively for the following purposes:

  1. To improve the attractiveness and usability of our websites,
  2. To detect technical problems on our website early,
  3. To deliver the contents of our website correctly,
  4. And to provide law enforcement with the information necessary for prosecution in the event of a cyberattack.

The selected hoster is engaged for the purpose of contract fulfillment with our potential and existing customers (Art. 6 para. 1 let. b DSGVO) and in order to manage a secure, fast and efficient deployment of our online services by a professional provider (Art. 6 para. 1 let. f DSGVO).

3. Collection and transfer of personal data

We use your personal data only for the purposes stated below:

Registration on our website

a)  Sending ExecutiveREPORT (Newsletter)
On our website, we offer you the opportunity to subscribe to our newsletter, which informs you about our offers, products and information at regular intervals. To receive our newsletter you need a valid email address.

To send a personalized newsletter, we need the following information from you:

  1. First and surname
  2. Business email address
  3. Phone number to validate your eligibility

After submitting the registration you will receive a confirmation email for legal reasons to verify your registration order for sending the newsletter or to resign in the event of a misunderstanding. We will prove your authorization to avoid missuse.

The data mentioned here are used exclusively for sending the newsletter. There is no disclosure of this personal data to third parties.

If we receive your email address in connection with the sale of a good or service and you have not objected to this, we reserve the right to send you regular offers for similar products, such as those already purchased, from our range by email.

When processing personal information for which we obtain the consent of the data subject, Art. 6 para. 1 lit. a of the General Data Protection Regulation (GDPR) serves as the legal basis.

According to Art. 7, para. 3 and Art. 21 of the General Data Protection Regulation (GDPR), you have the opportunity at any time to prevent the sending by terminating the newsletter and to revoke your consent to the use of your data for sending the newsletter. There is a corresponding link in each newsletter for this.

b) Blog comment function

On our website, we will also offer you a blog in future and give you the opportunity to leave comments on individual blog posts. A blog is a web-based, typically public-accessible portal in which one or more people who are called bloggers can post articles or write down thoughts in so-called blog posts. Generally, you can leave comments on blog posts.

If you leave a comment in our blog, in addition to the comment, information about the time of the commentary input as well as the username (pseudonym) chosen by the person concerned will be saved and published. Furthermore, your IP address will be logged. This storage of the IP address is made for security reasons and in the event that the rights of third parties are infringed or illegal content is posted via a given comment. The storage of these personal data is therefore in your own interest, so that we can provide evidence in case of infringement, if necessary. There is no disclosure of this personal data to third parties, unless such disclosure is required by law or serves the purpose of legal defense.

When processing personal information for which we obtain the consent of the data subject, Art. 6 para. 1 lit. a of the General Data Protection Regulation (GDPR) serves as the legal basis.

c) Contact by mail or contact form

We offer you the opportunity to contact us by email and/or via a contact form.

If you contact us by email or via a contact form, the personal data you provide will be automatically saved.

  1. First and surname
  2. Business email address
  3. Phone number to clarify your request
  4. Reason for contact

Personally identifiable information you submit to us on a voluntary basis will be stored for the purposes of processing your request or contacting the data subject. There is no disclosure of this personal data to third parties.

When processing personal information for which we obtain the consent of the data subject, Art. 6 para. 1 lit. a of the General Data Protection Regulation (GDPR) serves as the legal basis.

In order to protect the website from spam by bots, we use Google reCAPTCHA. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you are actually a human. A CAPTCHA is basically a simple security query to prevent attackers from gaining access to the systems. In this way, it prevents input fields from being filled in automatically.

 

4. Use of Cookies

Our website uses cookies. Cookies are small text files that are created by a website during your visit. Cookies do not harm your computer and do not contain viruses. Cookies help to make our website more efficient, secure and user-friendly. They store mainly information that could be useful for further navigation on the website and to optimize the user experience in general.

The following are the most common types of cookies for your understanding:

Session cookies
While you are active on a website, a session cookie is temporarily stored in the memory of your computer in which a session ID is stored, for example, to avoid having to log in each time you switch pages. Session cookies are deleted at logoff or lose their validity as soon as their session expires automatically.

Permanent or tracking cookies
A permanent or tracking cookie stores a file on your computer for a specific period of time. With these cookies websites remember your information and settings the next time you visit. This leads to a faster and more convenient access because, for example, you do not have to change your language setting for our portal again. When the expiration date expires, the cookie will be automatically deleted when you visit the website that created it.

Third-party cookies
Third-party cookies are provided by other providers than the operator of the website. For example, they can be used to collect information for advertising, custom content, and web statistics.

Flash cookies
Flash cookies are stored as data elements of websites on your computer when they are operated with Adobe Flash. Flash cookies have no time limit.

By using our website, you consent to use and storage cookies on your device. However, you can also view our website without cookies. We recommend that you leave cookies turned on for an improved user experience.

How to manage cookies?

You have the option of controlling the acceptance of cookies yourself and possibly prevent them by configuring your browser.

Open Cookie Preferences

 

 Please note that changes to the settings only affect the respective browser. If you use different browsers or change the terminal, the settings must be made again. In addition, you can delete cookies from your storage medium at any time. For information about the cookie settings, their changes and the deletion of cookies, please refer to the help function of your web browser.

Below are links to the settings of the most common browsers:

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Chrome: https://support.google.com/chrome/answer/95647?hl=de
Safari: https://support.apple.com/kb/PH5042
Opera: https://help.opera.com/Linux/9.00/de/cookies.html

5. Use and Application of Media Plugins and Analytic Tools 

a) Use of Google Analytics and Anonymization

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “Cookies”, text files that are stored on your computer and that allow an analysis of your use of our website.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. 

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies through a corresponding setting in your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: For more information, visit www.google.com/intl/de/analytics/privacyoverview.html (general information about Google Analytics and privacy). Please note that on this website Google Analytics has been extended by the code “gat._anonymizeIp ();” in order to ensure an anonymous collection of IP addresses (so-called IP-Masking).

b) Use of Google Maps

We use Google Maps. To use the functions of Google Maps, it is necessary to store your IP address. This is usually transferred to a Google server in the USA and stored there. For the data transfer, Google has submitted to the EU-US Privacy Shield. You can find more information on Google’s handling of data in the relevant Google data protection policies. 

Google Maps is used in the interest of an appropriate presentation of our online offers and to make it easy to find the places we indicate on the website. Therefore this constitutes a legitimate interest within the meaning of Art. 6 (1) f) DSGVO and you must actively use Google Maps before your personal data is transmitted to Google.

c) Use of YouTube components with advanced privacy mode

On our website, we use components (videos) from the company YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, a company of Google Inc., Amphitheater Parkway, Mountain View, CA 94043, USA.

Here we use the option provided by YouTube “- enhanced privacy mode -“.

When you visit a page that has an embedded video, it will connect to the YouTube servers and display the content on the website by notifying your browser.

According to information provided by YouTube, in “- enhanced privacy mode -” only data is transmitted to the YouTube server, in particular which of our web pages you have visited when watching the video. If you are logged in to YouTube at the same time, this information will be assigned to your member account on YouTube. You can prevent this by logging out of your member account before visiting our website.

Additional information about YouTube’s privacy is provided by Google at the following link: https://www.google.com/intl/en/policies/privacy/

d) Use of Vimeo

We use the provider Vimeo for the integration of videos. Vimeo is operated by Vimeo, LLC with headquarters at 555 West 18th Street, New York, New York 10011.

On some of our Internet pages we use plugins from the provider Vimeo. When you access the Internet pages of our website that are equipped with such a plugin, a connection is established to the Vimeo servers and the plugin is displayed. This tells the Vimeo server which of our Internet pages you have visited. If you are logged in as a member of Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in, such as when you click on the start button of a video, this information is also assigned to your user account. You can prevent this assignment by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo.

For more information on data processing and Vimeo’s privacy policy, please visit https://vimeo.com/privacy.

6. Deletion, blocking and duration of storage of personal data

We process and store your personal data only for the period necessary to achieve the respective purpose of storage or as required by the various retention periods provided for by law.

After the expiry of a storage purpose or after expiry of the retention period provided for by law, the personal data will be routinely blocked and deleted for further processing in accordance with the statutory provisions.

7. Data protection rights of the data subject

If you have questions about your personal data, you can always contact us in writing. You have the following rights under the GDPR:

a) The right to information (subsection Article 15 of the GDPR)

You have the right at any time to obtain information about which categories and information about your personal data are processed by us for what purpose and for how long and according to which criteria these data are stored and whether automated decision-making (including profiling) is used in this context. You also have the right to know to which recipients or categories of recipients your information has been disclosed or will be disclosed; in particular for beneficiaries in third countries or international organizations. In this case you also have the right to be informed about appropriate guarantees in connection with the transmission of your personal data.

In addition to the right of appeal to the supervisory authority and the right to information about the origin of your data, you have the right to cancellation, rectification and the right to restriction or opposition to the processing of your personal data.

In all cases mentioned above, you have the right to request from the data processor a free copy of your personal data processed by us. We are entitled to charge a reasonable administration fee for any additional copies you request or that go beyond the information rights of the data subject.

b) The right to rectification (Article 16 of the GDPR)
You have the right to demand the immediate correction of your incorrect personal data and to request the completion of incomplete personal data by means of a supplementary declaration, taking into account the purposes of the processing.

If you wish to exercise your right to rectification, you can contact our data protection officer or the party responsible for data processing at any time.

c) The right to erasure (Article 17 of the GDPR)

You have the right to request the immediate deletion of your data (“right to be forgotten”) especially if the storage of the data is no longer necessary, you revoke your consent to processing, your data has been unlawfully processed or illegally collected and there is a legal obligation to delete under EU or national law.

However, the right to be forgotten does not apply where there is an overriding right to freedom of expression or information, where data retention is necessary for the fulfilment of a legal obligation (e.g. retention obligations), for archival purposes or saving for the exercise or defense of legal claims.

d) The right of restriction (Article 18 of the GDPR)

You have the right to request the party responsible for data processing to restrict the processing of your data if the accuracy of the data is disputed by you, if the processing is unlawful, if you refuse to a deletion of your personal data and if you require a restriction of processing, if the need for the processing purpose ceases or you have objected to the processing referred to in Article 21 para. 1, as long as it is not certain that our legitimate reasons prevail over yours.

e) The right to data portability (Article 20 of the GDPR)

You have the right to transfer your personal data, which you have provided to our company in the form of a standard format, so that you can have your personal data forwarded to another person without hindrance, if, for example, you give your consent and processing by means of an automated process procedure takes place.

f) The right to object (Article 21 of the GDPR)
You have the right to object to the processing of your personal data at any time, except in the presence of legitimate reasons. For example, legitimate reasons for data processing exist where the interests, rights and freedoms of the data subject prevail, or processing serves to assert, defend and exercise rights. In addition, you may at any time express a separate, explicit right to object to the processing of your personal data for the purpose of direct mail.

g) Right to lodge a complaint with a supervisory authority (Article 77 of the GDPR in conjunction with Section 19 BDSG)

You are granted the right to complain to the competent authority if you believe that your personal data has been infringed.

The supervisory authority responsible for our company is:

Privacy Officer of Hessen, PO Box 3163, 65021 Wiesbaden
Email: Poststelle@datenschutz.hessen.de, www. datenschutz.hessen.de
Telephone: +49 611 1408 – 0, Fax: +49 611 1408 – 900

h) Right to revoke data protection consent (Article 7 para. 3 of the GDPR)
You may withdraw your consent to the processing of your personal data at any time without giving reasons. This also applies to the revocation of declarations of consent issued to us prior to the entry into force of the EU General Data Protection Regulation.

8. Transfer of data to third parties

We generally do not sell or lend user data. Transmission to third parties beyond the scope described in this privacy policy will only take place if necessary to complete the requested service.

We transmit data only if there is a legal obligation to do so. This is the case when government agencies (e.g. law enforcement agencies) ask in writing for information or a court order is available.

The transfer of personal information to so-called third countries outside the EU/EEA area does not take place.

9. Legal or contractual regulations for the provision of personal information and possible consequences of non-provision

We hereby point out that the provision of personal data in certain cases (e.g. tax regulations) is required by law or may result from a contractual regulation (e.g. information about the contracting party). For example, it may be necessary for a contract that the person/the contracting party must provide their personal data, so that their request (e.g. order) can be processed by us at all. An obligation to provide personal data arises especially when concluding a contract. If no personal data is provided in this case, the contract cannot be concluded with the data subject. Prior to any provision of personal data by the data subject, the data subject may contact our data protection officer or the party responsible for data processing. The data protection officer or the party responsible for data processing then informs the data subject whether the provision of the personal data required is required by law or contract or for the conclusion of the contract and whether the data subject’s concerns imply the provision of the personal data or what consequences a non-provision of the desired data has for the person concerned.

10. Legislative existence of automated decision-making (including profiling)

As a responsible company, we refrain from automatic decision-making or profiling in our business relationships.

Last Updated: April 2021

Evaluation Workshop

Lernen Sie die neuen Konzepte, Skills, Tools und die Transformationsstrategie von CODE | 21 in einem 1-tägigen Workshop kennen. Evaluieren Sie exklusiv unsere Next Level Solution und Value Selling für Ihr Unternehmen und machen Sie sich ein eigenes Bild, um Ihre Entscheidung ohne Risiko zu treffen.

 

AGENDA

Kontaktieren Sie uns, um weitere Informationen zu erhalten. Wir werden uns in Kürze mit Ihnen in Verbindung setzen.

SOLUTION SELLING - Verkaufen von Lösungen in käuferdominierten BUYER 4.0 Märkten

Das VERKAUFEN VON LÖSUNGEN ist ein Anspruch, den nahezu alle Industrie-, Software- und Beratungsfirmen haben. Aus diesem Grund nimmt dieses SALES-MODELL eine besondere Stellung im Portfolio der B2B-Unternehmen ein.

Das klassische SOLUTION SELLING mit PAIN als dominantem Sales-Trigger und einem vom Verkäufer getriebenen, linearen End-2-End Sales-Prozess mit einzelnen, vordefinierten Phasen, die schrittweise abgearbeitet werden, sind für heutige Märkten keine adäquate Strategie mehr und wenig erfolgsversprechend.

Der Käufer kontrolliert den Prozess, er sitzt im Driving Seat und die BUYER JOURNEY ist das dominierende Element im vermeintlichen “Salesprozess” und VALUE-Effekte stehen im Vordergrund.

  • Das NEXT LEVEL SOLUTION SELLING von CODE | 21 orientiert sich deshalb an der tatsächlichen Position des Entscheiders in seiner BUYER JOURNEY und setzt in Abhängigkeit des Business-Szenarios unterschiedliche Gesprächsstrategien und Dialogkonzepte ein.
  • Nicht die technische Problemlösung, sondern angestrebte Ergebnisse, avisierte Ziele und finanzielle Impacts mit dem verbundenen Business Value sind heutzutage die kritischen LEAD-THEMEN in Gesprächen mit Entscheidern.
  • Die Gesprächsmodelle sind deshalb konsequent auf das neue MINDSET des Buyer 4.0 abgestimmt und reflektieren das veränderte KAUFVERHALTEN in Märkten mit dynamischen, vom Käufer dominierten Entscheidungsprozessen.

VALUE-SELLING-KONZEPTE in Verbindung mit den Prinzipien des Challenger Sales und spezielle BUYER 4.0 Gespräch-Tools bilden den Kern des novellierten Sales-Modells.

PARTNER SELLING - Strategisches Verkaufen an Partner, OEM und Distributoren.

Der Auf- und Ausbau von profitablen und strategisch wichtigen Geschäftsbeziehungen mit Partnern, Resellern, Händlern, OEMs oder Distributoren ist aufgrund der breiten Verantwortlichkeit und differenzierten Aufgabenstellung eine anspruchsvolle Aufgabe.

PARTNER MANAGER sind in der Regel sowohl für die Abwicklung des operativen Geschäftes inklusive des systematischen Up- und Cross-Sellings und der Einführung neuer Produkte verantwortlich. Gleichzeitig aber auch für die Intensivierung der Beziehungen mit dem Management und für die gezielte VERNETZUNG der unterschiedlichsten Abteilungen, um eine STRATEGISCHE GESCHÄFTSBEZIEHUNG UND PARTNERSCHAFT aufzubauen.

  • Ihre Aufgabe ist es, im Rahmen dessen JAHRESGESPRÄCHE zu absolvieren, bei Bedarf STRATEGIE-GESPRÄCHE auf Top-Management-Ebene zu führen und gleichzeitig alle Facetten der diversen BUYER 4.0 GESPRÄCHSFORMATE zu beherrschen, um die unterschiedlichen Situationen im Alltagsgeschäft zu managen.
  • Darüber hinaus sind sie oft in der Verpflichtung, direkt mit der Organisation des Kunden zusammenzuarbeiten (Sell To – Sell Through – Sell With), um deren Geschäft aktiv als Team-Member zu unterstützen.
  • Der Partner Manager ist deshalb nicht nur Verkäufer, sondern fungiert auch als COACH und benötigt deshalb adäquate Führungsinstrumente.

Die Philosophie von CODE | 21, für bestimmte VERKÄUFERROLLEN und GESCHÄFTSSZENARIEN individuell unterschiedliche SKILL-SETS zusammenzustellen, ist deshalb prädestiniert für Partner Manager aus dem Channel- und OEM-Business. Sie bauen damit die individuell notwendigen GESPRÄCHSKOMPETENZEN auf und erhalten die passenden Tools, um ihre strategische Aufgabenstellung professionell und souverän zu meistern.

CONSULTATIVE SELLING - Verkaufen im Stil eines Beraters im 21. Jahrhundert.

Der überwiegende Teil der Unternehmen im B2B-Bereich beabsichtigt, den Verkaufsstil ihrer Verkäufer und Berater von einem klassischen Produktverkauf in Richtung eines differenzierten, beratungsorientierten „Consultative Sellings“ zu entwickeln, um mehr RESONANZ bei Entscheidern zu erzielen und die OVERALL-PERFORMANCE zu verbessern.

Die NOTWENDIGKEIT hierzu bestätigt eine Studie von IDC nach der 88% der Entscheidungsträger ein GESPRÄCH suchen, aber keine PRÄSENTATION und 81% hierbei der Meinung sind, dass Verkäufer zwar über gute Produktkenntnisse verfügen, aber nicht  I H R  BUSINESS kennen und verstehen.

  • Moderne Entscheider suchen keine ermüdenden Frage-Antwort-Dialoge zur BEDARFSSONDIERUNG (Understanding Needs), um am Ende das zu haben, was sie bereits wissen.
  • Sie erwarten gezielte BERATUNGSGESPRÄCHE bezogen auf ihre AGENDA mit neuen Perspektiven, Erkenntnissen und den wirtschaftlichen Benefits, die sich daraus für sie und ihr Unternehmen ergeben. 
  • Hierfür sind neu strukturierte BERATUNGSDIALOGE notwendig, die auf Grundlage eines VALUE SELLINGS mit Elementen aus dem Challenger Sales und speziellen BUYER 4.0 Dialog-Tools präzise die neuen ENTSCHEIDUNGSSCHEMATA und das veränderte MINDSET heutiger Entscheider reflektieren.

Mit dem CODE | 21 GESPRÄCH-MODELLIERUNGSSYSTEM© gelingt es Verkäufern, die Führung im Gespräch zu übernehmen und systematisch Resonanz und Anerkennung zu erzeugen, um Geschäfte und Abschlüsse im Stil eines professionellen BERATERS mit zeitgemäßen Instrumenten zu entwickeln. Ein auf Buyer 4.0 Märkte ausgerichtetes VALUE SELLING bilden hierbei die Grundlage.

TRANSACTIONAL SELLING - Verkaufen von Standardprodukten im Telesales.

Die wachsende Digitalisierung der Geschäftsmodelle, Help-Desk gestützte Online-Bestellungen und eine zunehmende Anzahl von Anfragen und Abwicklungen über den INSIDE-SALES führen zu mehr Verkäufen nach dem Modell des “Transactional Sales”.

Bei diesem Modell stehen Preis und Verfügbarkeit im Mittelpunkt. Der Käufer ist in der Regel bereit zu kaufen und weiß, was er möchte. Er ist im “Shopping Mode” und sucht das richtige Produkt für den vermeintlich besten Preis.

  • Die Herausforderung ist es, vor diesem Hintergrund mit EINMAL- oder ERSTKUNDEN per Telefon ein gewinnendes KUNDENGESPRÄCH zu führen und eine Anfrage in einen vorteilhaften BERATUNGSDIALOG zu verwandeln, um die Chance auf eine Direkt-Order und generell die Anzahl der Abschlüsse zu forcieren. 

  • Für diese Szenarien haben wir spezielle BUSINESS PROMPTER und einen beratungsorientierten CHECK-AND-BALANCE DIALOG inklusive der notwendigen Rabatt-Argumentationen entwickelt, um uns dem KAUFVERHALTEN und MINDSET heutiger SMART-SHOPPER (Qualität & Preis) möglichst genau anzugleichen. 

  • Bestandteil ist ebenfalls ein Dialog für die LEAD-QUALIFIZIERUNG zur Sondierung und Klassifizierung von Inbound-Kontakten für die differenzierte Weitergabe an den Field-Sales.

Mit diesem Modell und den neu etablierten Skills im INSIDE-SALES kann das Management das Commodity geprägte SHORT-TERM BUSINESS professionalisieren und systematisch ausbauen.

COMMODITY SELLING - Erfolgreich verkaufen, wenn Produkte alle ähnlich und gleich sind.

Die meisten Firmen generieren einen Großteil ihrer Umsätze mit handelsüblichen Produkten und Lösungen, die denen ihrer Wettbewerber sehr ähnlich oder fast gleich sind.
Nach einer Studie von CEB sehen 84% der Entscheider keinen wesentlichen Unterschied in den Produktangeboten der verschiedenen Hersteller.
Die Herausforderung für Verkäufer in diesem Segment ist es, sich OHNE signifikante Produktvorteile im Wettbewerb zu differenzieren und dabei den seitens der Einkäufer systematisch aufgebauten Preisdruck abzufedern.
  • Für diese Szenarien stellt CODE | 21 neue Dialogmodelle und Strategien für die Gesprächsführung und Durchsetzung der Preise bereit.
  • Weg vom klassischen Produktverkauf mit Vorstellung des Produktes und Erläuterung der Features hin zu einem BUSINESS-TALK mit Blick auf operative Verbesserungen und die wirtschaftlichen und finanziellen Effekten, die sich daraus ergeben

  • Die Verkäufer bauen Kompetenzen auf, um in VALUE-BASIERTEN DIALOGEN mit speziellen Inhalten, Abläufen und unter Einsatz neuer Gespräch-Tools und Präsentationstechniken die veränderte ERWARTUNGSHALTUNG und das neue KAUFVERHALTEN des modernen Entscheiders exakt zu adressieren.
Mit diesem neuen Gesprächsstil gelingt es Verkäufern, sich systematisch vom Wettbewerb abzuheben und trotz hoher PRODUKTKONFORMITÄT erfolgreich Präferenzen aufzubauen. Sie verbessern damit ihre Deal-Quoten im Neugeschäft und steigern konsequent die Performance im Cross- und Up-Selling bei Kunden.

Performance Initiative

You will receive a READY-TO-GO PROGRAM individually tailored to your company with a fixed price for analysis, design and customizing according to your company-specific needs. No “one size fits all” pizza, but a skill set modelled according to your sales model and your required sales roles.

AGENDA

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