Think Buyer !
SALES CONVERSATION TRAININGS
SELLING AND WINNING
IN A BUYER-DRIVEN WORLD
CODE | 21 is a newly designed SALES CONVERSATION TRAININGS tailored to the new MINDSET and changing BUYING PRACTICES of today´s decision-makers in 21st Century Buyer 4.0 Markets.
... most sellers got stuck.
More than 70% follow the classic "Product Selling Mode"
The Truth Is !
Traditional sales methods, which have been trained and used since years, are no longer effective and didn’t make it, that salespeople have the right sales conversations in place and address the right content.
This results in limited performance of the sellers and limited profitability of the company.
The findings of Forrester Research clearly illustrate this
How Do You Successfully Manage the Transformation
to the New Market Realities?
Managing Sales Into The Future
More EXCELLENCE and differentiation
CODE | 21 CONVERSATION MODELING SYSTEM ©
More Performance, Revenue and a Higher Margin in Sales.
With a newly designed CONVERSATION MODELING SYSTEM©, salespeople develop conversation strategies that
- are precisely tailored to the individual BUYER JOURNEY
- address exactly the new MINDSET of modern decision-maker and
- particularly reflect the changing buying environment in today´s markets.
The focus is on a 4-sector DIALOG MODEL, which is structured analogue to the expectations of the modern decision-maker and allows different gateways to accurately reflect the changed BUYER BEHAVIOUR and DECISION-MAKING PROCESS.
A POOL of specific Buyer 4.0 dialogue elements and conversation tools manages to take the salesperson’s conversation skills to a new level and adapts traditional sales methods to the needs of the 21st century.
NEXT LEVEL BUYER 4.0
VALUE SELLING | CONSULTATIVE SELLING | SOLUTION SELLING
TRANSACTIONAL SELLING | COMMODITY SELLING
CUSTOM-TAILORED SKILL SETS AND COMPETENCES
Multiple Sales Models and Sales Roles.
The SKILL SETS provided in the new sales conversation trainings are designed to be role-specific and all COMPETENCES adapted to the specific business scenario, the category of the salesperson and the company’s sales approach being used in their different markets. A CATALOG with almost 50 relevant Buyer 4.0 dialog elements is available for this purpose.
This in mind the CODE|21 CONVERSATION MODELING SYSTEM© is ideal for companies that have a wide range of products and services and for this reason have to cover a large number of differentiated sales models and sales roles in the different business areas.
With adequately designed BUSINESS SIMULATIONS we train the HOW in near-the-job sessions and by this accelerate the transition into the everyday business from the very beginning: The HOW, not the WHAT is the motto we strictly follow.
THE KATA LEADERSHIP AND TRANSITION FRAMEWORK
Implementing the New Skills into the Everyday Business
From Knowing to Practicing Proficiently.
For this purpose, we created the TRANSITION FRAMEWORK. It is a combination of three components:
- A LEADERSHIP & COACHING model for the management to confidently manage the implementation of the new SKILL-SETS.
A DIGITAL LEARNING PLATFORM for all participants to continuously improve individual skills and competencies.
A SALES ENABLEMENT STRATEGY to accelerate and ensure the transformation on a local and international level.