Think Buyer !
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SALES CONVERSATION TRAININGS

TAILORED TO 21st CENTURY´S BUYING ENVIRONMENT

SELLING AND WINNING
IN A BUYER-DRIVEN WORLD

CODE | 21 is a newly designed SALES CONVERSATION TRAININGS tailored to the new MINDSET and changing BUYING PRACTICES of today´s decision-makers in 21st Century Buyer 4.0 Markets.

Why upskill and realign?

... most sellers got stuck.

More than 70% follow the classic "Product Selling Mode"
CSO Insights

The Truth Is !

Traditional sales methods, which have been trained and used since years, are no longer effective and didn’t make it, that salespeople have the right sales conversations in place and address the right content.

This results in limited performance of the sellers and limited profitability of the company.

The findings of Forrester Research clearly illustrate this

Code 21 Sales Dilemma

How Do You Successfully Manage the Transformation
to the New Market Realities?

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Managing Sales Into The Future

More EXCELLENCE and differentiation

... through
NEW BUYER 4.0 CONVERSATIONAL SKILLS

The ultimate capabilities for
digitized markets with modern milennium BUYERS.


CONVERSATION MODELING SYSTEM©

BUYER 4.0 SALES DIALOGUES ALONG THE BUYER JOURNEY
more ...

Increased PERFORMANCE
and profitability

... through
MULTIPLE SALE ROLES
AND DIALOGUE MODELS

Essential to build differentiated high performance sales strategy in buyer-driven markets.


BUYER 4.0 SKILL SETS AND COMPETENCES

DYNAMIC SALES PROCESSES AND SALES MODELS
more ...

Higher EFFECTIVENESS
and speed

... through
A MULTILEVEL SALES ENABLEMENT

Clearly the key to manage the implementation and global transformation of the new skills.


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KATA LEADERSHIP AND TRANSITION FRAMEWORK

SYSTEMATIC TRANSITION AND IMPROVEMENT PROCESS
more ...
Get more information with our ExecutiveREPORT:
Adapt Your Sales Engine to the Changing Buying Environment

CODE | 21 CONVERSATION MODELING SYSTEM ©

More Performance, Revenue and a Higher Margin in Sales.

With a newly designed CONVERSATION MODELING SYSTEM©, salespeople develop conversation strategies that 

  • are precisely tailored to the individual BUYER JOURNEY 
  • address exactly the new MINDSET of modern decision-maker and
  • particularly reflect the changing buying environment in today´s markets.

The focus is on a 4-sector DIALOG MODEL, which is structured analogue to the expectations of the modern decision-maker and allows different gateways to accurately reflect the changed BUYER BEHAVIOUR and DECISION-MAKING PROCESS.

A POOL of specific Buyer 4.0 dialogue elements and conversation tools manages to take the salesperson’s conversation skills to a new level and adapts traditional sales methods to the needs of the 21st century.

NEXT LEVEL BUYER 4.0
FRONTLINE CONVERSATIONS

für
VALUE SELLING | CONSULTATIVE SELLING | SOLUTION SELLING
TRANSACTIONAL SELLING | COMMODITY SELLING

is the Core Design Point of 21st Century Selling Systems.
[Scott Santucci, Principal Analyst at Forrester Research]
Next Level Sales Training CODE | 21
You Get Exactly What You Need

CUSTOM-TAILORED SKILL SETS AND COMPETENCES

Customized Training Programs Tailored to Your Business Model.  

Multiple Sales Models and Sales Roles.

The SKILL SETS provided in the new sales conversation trainings are designed to be role-specific and all COMPETENCES adapted to the specific business scenario, the category of the salesperson and the company’s sales approach being used in their different markets. A CATALOG with almost 50 relevant Buyer 4.0 dialog elements is available for this purpose. 

This in mind the CODE|21 CONVERSATION MODELING SYSTEM© is ideal for companies that have a wide range of products and services and for this reason have to cover a large number of differentiated sales models and sales roles in the different business areas.

With adequately designed BUSINESS SIMULATIONS we train the HOW in near-the-job sessions and by this accelerate the transition into the everyday business from the very beginning: The HOW, not the WHAT is the motto we strictly follow.

Managing the change process successfully.

THE KATA LEADERSHIP AND TRANSITION FRAMEWORK

Implementing the New Skills into the Everyday Business

CODE | 21
Change Management

From Knowing to Practicing Proficiently.

To truly increase the performance, it is crucial to effectively use the new tools and techniques in the field. According to experts, sales training makes up at best 30% of the overall success. The follow-up implementation process – the transition into daily business – is therefore the real challenge in the change process.

For this purpose, we created the TRANSITION FRAMEWORK. It is a combination of three components:

  • A LEADERSHIP & COACHING model for the management to confidently manage the implementation of the new SKILL-SETS.
  • A DIGITAL LEARNING PLATFORM for all participants to continuously improve individual skills and competencies.

  • A SALES ENABLEMENT STRATEGY to accelerate and ensure the transformation on a local and international level.

The framework enables management to harmonize the sales procedure across the entire organization and helps to systematically establish a new culture that will have a significant impact on the transition.

Let´s have a first contact!

Where are you in your Transformation Journey? What are your specific challenges?
Take Action Code 21
Evaluation Workshop Code 21
Performance Initiative Code 21
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ExecutiveREPORT

Bestellung

ExecutiveREPORT

Mastering a World of Empowered Buyers and Increasing Commodity

...

Herzlichen Dank!

Sie erhalten Ihre Unterlagen in den nächsten Tagen.
Wir bemühen uns, schnell zu sein und werden Sie vorab informieren!

Ihr CODE|21 Team