KATA LEADERSHIP & COACHING
MASTER TRAINING
The training is designed to enable management and team leaders to systematically implement the new skills into their day-to-day business, ensuring a return on investment and accelerating market impact.
CODE | 21 offers a TRANSITION FRAMEWORK built on three leadership tools.
- The KATA Leadership & Coaching Model
- The CODE I 21 Sales Excellence Academy
- The Plug and Sell Sales Enablement
THE TRANSITION FRAMEWORK
At the core is a Leadership & Coaching Model inspired by Toyota’s KATA philosophy, tailored for SALES COACHES to systematically drive behavioral change and implement new skills through a structured IMPROVEMENT PROCESS.
The Sales Excellence Academy provides 24/7 access to all CODE | 21 conversation tools, empowering salespeople to build and apply new competencies effectively.
The associated Plug and Sell Sales Enablement accelerates transition, ensures consistent rollout quality, and ensures an high-impact return on investment.
CORE MODULES
- the KATA Principles and basic elements
- Structure of the CODE|21 KATA Leadership & Coaching Model
- the KATA Tools
- the KATA Improvement Process
- the Improvement KATA and PDCA Cycle
- the Coaching KATA and the Coaching Dialogue
- the KATA Targets
- the Reinforcement Cycles
- the Coaching Principles
- the Coaching Roadmap
- the Coaching Framework including the Conversation Maps, Process Charts and the Reports
- the Transition Plan
The leadership and coaching training covers all competence levels outlined in the transition roadmap, aligning with the company’s individual training journey to ensure a fast and effective skill transformation. To support management in the best possible way, a company-specific coaching framework is developed, including tailored conversation maps and process charts.
Salesleader learn and practice how to ...
- Manage the implementation process using the TRANSITION FRAMEWORK and the provided LEADERSHIP TOOLS,
- Implement and control the IMPROVEMENT PROCESS at an operational level,
- Apply the COACHING DIALOGUE and use the associated LEADERSHIP FRAMEWORK ,
- Manage the IMPROVEMENT ROUTINE to ensure a continuous enhancement of mentees’ selling skills.
- Set up a COACHING ROADMAP and use it to plan reinforcement cycles,
- Leverage the COACHING AND IMPROVEMENT REPORT to track and control coaching activities,
- Apply OPPORTUNITY and METHODOLOGY COACHING at various stages of the process,
- Practice the KATA COACHING PRINCIPLES.
- Handle the Sales Excellence Academy© and the underlying SalesWIKI,
- Implement the SALES.ENABLEMENT CONCEPT and actively build up the SKILLS LIBRARY,
- Establish a culture of “continuous improvement” within the corporate environment.
- Use the KATA COACHING MODEL as a leadership tool to systematically manage change within their teams.
With this set of tools, MANAGEMENT can systematically drive the transformation process, introduce various sales approaches on a global scale, and, most importantly, ensure the effective implementation of new skills to maximize the ROI of the training and development initiative.
Training Types
This program is part of the Digital Learning Circle and provides the below listed training types and transition modules.
ILT-Training
Virtuell Training
Digital Academy
KATA-Coaching