We work with Business Executives and Sales Leaders focused on increasing the Performance of
their Sales Engine to enhance profitability and achieve sustained growth.

For this purpose, we accompany the sales management in their TRANSFORMATION PROCESS from a traditional PRODUCT AND SOLUTIONS SALE to a sales methodology based on CONVERSATIONS and MESSAGING SKILLS that are based on the principles of VALUE SELLING and especially addressing the expectations of the modern Buyer 4.0 in buyer dominated markets where commodity effects are growing continuously.


Harald Marx is Founder and Author of the CODE | 21© Methodology and a certified Solution Selling® Instructor.

He is a recognized expert in New Business and Performance Strategies in Buyer 4.0 markets.

Throughout his sales management career, Harald has always focused on New Business development and the implementation of growth strategies, in local markets as well as internationally.

Harald has worked in direct sales, partner sales, key account management environments and has held Sales Director, Divisional Manager and VP Business Development positions.


All members in our partner network provide several years of experience in sales, sale management and the implementation of sales methodologies.

Through our international network of highly experienced consultants, New Bizness International is able to deploye CODE | 21© in 40 languages and 72 countries. Design and planning of a programme is managed by one of our Lead Consultants in close collaboration with our customer’s management team.

WHY WE? Because you get the most advanced and innovating sales system!

CODE | 21© has a number of unique selling points that provide truly differentiation in the market and help significantly to increase performance, profits and the speed of transformation. The most important elements are:

1. DESIGN POINT BUYER 4.0 – The Next Level Value Selling

CODE | 21©  is currently the only sales methodology in Europe which focuses to this extent on the new market challenges that are based on the new mindset, behavior and decision patterns of Buyer 4.0. – The key to increased Performance and Profits in sales.

2. THE CONVERSATION MODELLING SYSTEM© – Buyer 4.0 tailored Business Talks along the Buyer Journey.

The CODE | 21© Conversation Models are the response to the 21st century Buyer paradigm shift and enables sellers, through a consultative conversation that follows different sales scenarios to meet the expectations of Today´s Buyer addressing his Customer Needs and create a individually tailored Business Value .   – The guarantee for more opportunities and increased new business.

3. THE KATA LEADERSHIP AND COACHING MODEL© –   Transformation and Leadership based on a systematic approach

The design of a company-specific training journey customized to your sales model and competence profiles in combination with Business Simulation role plays ensure that the new skills will be used rapidly by your sales representatives. On top of that the CODE |21 KATA Leadership und Coaching-Modell© enables your sales management to manage the long-term transition into daily business.– You get exactly what you need.

4. A PLUG-AND-SELL SALES ENABLEMENT©– Global reach and effectivness by SALES KITS

Our Sales Enablement leverages your Product Management and Marketing resources (Competence Team) and makes their knowledge available to your entire sales organization in a ‘ready-to-sell‘ format. The right Sales Intelligence is shared consistently to your sales force. This results in a homogenisation of the competences of all of your salesteams at a high level, an acceleration of the ramp-up time of new colleagues and an extremely fast go-to-market for product launches – Multiply your company know-how at the click of a button and kick-start a rise in performance .


Let us discuss how to achieve better performance and increased profit!

“I am looking forward to it !”
(Harald Marx, New Bizness International)